Joe & Seph's Gourmet Popcorn began with Joe taking regular trips to the USA, each time returning with flavoured popcorn as gifts for friends and family. He wondered if I could make his own flavoured popcorn. using 100% natural ingredients, air-popping and a unique "flavour-sequencing" process he founds a way to lock in flavours so that they flourished on the palate at different intervals as you're eating the popcorn. Now an award winning food brand, their popcorn can be found all over the country and enjoyed by everyone.

Photographically capturing Joe & Seph's brand essence and character, displaying its qualities and appeal and also making sure it looked amazingly tasty was a great photography challenge. A range of diverse camera skills were need to complete this task ranging from advanced studio lighting techniques through to specific natural light balancing, model direction and an an amazing ability not to eat all the popcorn before the shoot was over.